Problem
Musicians were planning tours blind — no reliable audience, routing, or financial data.
Revrock
Tour planning for independent musicians.
The solution
Product-led the MVP: user research through launch for tour routing, venue selection, and planning financials.
Approach
Cut a 12–18 month founder vision to a three-week MVP by ranking features on user urgency, not enthusiasm
Modeled tour routing as an operations problem — geography, market sequencing, and cost held in one tool
Made venue selection audience-informed instead of guesswork-driven
Surfaced estimated revenue and viability during planning, not after the tour ended
Next case
Prolog
Showrunners were buried in script submissions. AI sorts the details; people handle the uncertain calls.