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All work

Glow Digital

Ad campaign automation.

Problem

Ad managers were burning hours on rate limits and repetitive campaign work.

The solution

Built the platform intelligence layer — caching, request batching, and automation for bids, budgets, and campaign variations.

Approach

  1. Served reads from a Redis cache with batched, user-scoped Facebook API requests instead of redundant live calls

  2. Automated bid, budget, and targeting adjustments against performance thresholds

  3. Generated campaign variation sets (headlines × images × audiences) so A/B tests no longer required 60+ manual entries

Next case

Lumina

Learners struggled to find and finish courses. Rebuilt discovery, checkout, and grading around the full learning journey.

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